JBL is everywhere. As a pioneer of cinema sound technology, James Bullogh Lansing began his mission in the 1920s. Almost every cinema relied on his qualities. It christened JBL ‘the Voice of the Theater’. That expertise soon translated into leading hi-fi loudspeakers for the home. At the same time, the roots of the professional sound remained deeply rooted in JBL’s DNA. The Academy of Motion Picture Arts known for the Oscar ceremony – JBL. The World’s Best Studios – JBL. Big live concert – JBL. Always fighting for a sound with the same drive and spontaneity as ‘the real thing’. So dynamics with capital letters.
In the 1970s, a professional studio without JBL speakers was almost unimaginable. Not much later, the studio models with an occasional adjustment also found their way into the living room. Most rewarding example is the iconic JBL L100, one of the most popular loudspeakers of all time.
More than 70 years of innovation, countless patents and the unstoppable urge for real live sound resonate today in various lines. Each with its own specialism, but connected by JBL’s professional roots and unprecedented skills, but then fully optimized for the home.